Analysis and Visualization of Sales Transaction Patterns using Decision Tree and Tableau Public

Abstract

This study aims to analyze sales transaction patterns of rubber waste at PT Mandiri Enviro Technosio by integrating the Decision Tree algorithm with interactive visualization using Tableau Public. The dataset consists of 405 sales transactions recorded during the 2024–2025 period, comprising attributes such as transaction date, product type, quantity, unit price, total value, delivery region, and buyer category. The research methodology includes data acquisition, preprocessing to ensure data quality and consistency, construction of a classification model using the CART algorithm, evaluation of model performance through a confusion matrix, and development of interactive dashboards for enhanced interpretability. The Decision Tree model achieved an accuracy of 88.24% in classifying transaction values into low, medium, and high categories. Unit price and transaction period were identified as the most influential attributes in determining transaction value. Visualization using Tableau Public effectively presented the distribution of transaction values, sales trends, and geographical patterns, thereby strengthening analytical insights and supporting data-driven decision making. The integration of classification techniques and interactive visualization contributes to improving business intelligence capabilities and enables the formulation of more adaptive, evidence-based sales strategies.