Sentiment Analysis of TikTok User Comments on The Free Nutritious Meal Program Using Support Vector Machine

Lina Nur Afifah; Sri Rahayu; Purwadi

doi:10.59934/jaiea.v5i2.1879

Authors

Lina Nur Afifah Universitas Amikom Purwokerto
Sri Rahayu Universitas Amikom Purwokerto
Purwadi Universitas Amikom Purwokerto

DOI:

https://doi.org/10.59934/jaiea.v5i2.1879

Keywords:

Sentiment Analysis, User Comments, Support Vector Machines, Sosial Media, TikTok

Abstract

This study aims to analyze user sentiment when leaving comments on TikTok about the Free Nutritious Food Program (MBG) to understand how the public views the program. Comment data was obtained through online collection and then divided into three groups: positive, negative, and neutral. Before further processing, the data went through a text cleaning and stemming stage to reduce word variation. The data was then represented using the TF-IDF method before being classified with a Support Vector Machine algorithm. The evaluation results showed that using stemming provided more accurate results than without using stemming, thereby improving the model's ability to recognize sentiments contained in comments using informal language. Additional analysis using word clouds, n-grams, and topic modeling provided an overview of words and issues frequently appearing in public discussions regarding the program.

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